Velvet Affairs: The Vision
Step into a world where the rich and smooth sounds of R&B blend with a chic, stylish ambiance and a touch of Caribbean classics. Enjoy an unforgettable evening filled with the best R&B tracks, luxurious signature cocktails, and a vibrant atmosphere. Dance the night away, mingle with fellow R&B lovers, and experience live performances by top DJs and artists. Whether you’re reliving the golden times or discovering the latest hits, Velvet Affairs promises a night to remember. Experience the ultimate R&B exclusivity and elegance at Velvet Affairs.
It’s always a pleasure to realize at the end of an evening that you have once again witnessed an exhilarating experience at a beautiful location, with pleasant, mature people, and a great atmosphere. With a satisfied feeling, Velvet Affairs guides its visitor home. A new experience is etched in memory.
Music
The name “Velvet” evokes images of soft, rich, and smooth sounds, perfectly matching the tones of both old school and new school R&B. These music genres are known for their fluid rhythms and emotional depth. Affairs: This signifies a special, meaningful event or occasion, emphasizing the exclusivity and unique character of the event.
The name “Velvet” evokes images of soft, rich, and smooth sounds, perfectly matching the tones of both old school and new school R&B. These music genres are known for their fluid rhythms and emotional depth. Affairs: This signifies a special, meaningful event or occasion, emphasizing the exclusivity and unique character of the event.
Entertainment
Chic and Stylish Ambiance combined with (beautiful) professional dancers: “Velvet” suggests luxury, comfort, and elegance, aligning with the desired atmosphere of the event. Imagine a nightclub or lounge with sophisticated decor, ambient lighting, and comfortable seating.
Unique Experience: “Affairs” emphasizes that the event is more than just a party; it is a special experience that creates memories and leaves a lasting impression.
Social Interaction
Elegant Interactions: The name “Velvet Affairs” invites stylish and refined interactions. This can translate into elegant editions, sophisticated sing-along moments, and chic photo booths.
Exclusivity: “Affairs” implies an exclusive occasion, highlighting the VIP areas and special meet-and-greet sessions with guest DJs or artists.
Presentation
Luxury Cocktails: Refined, meticulously crafted cocktails that perfectly match a high-end event. Signature cocktails inspired by R&B songs or artists add an extra layer of luxury.
Welcome drinks and pastries: The name also suggests a higher standard for the offered welcome drinks and customized pastries.
Music Curation
When programming, consideration will be given to the right audience, offering suitable DJs who are highly musically skilled to ensure accessibility for everyone. “Velvet Affairs” represents a sense of conviviality, and that will not be lacking.
On these evenings, major trends within R&B music will be showcased, including female-friendly R&B, contemporary R&B, and Caribbean classics. During “Velvet Affairs,” women are always at the center… Sorry, but let’s be honest, WHO runs the world??? It’s all about the women!
Goals
- Each quarter, we aim to offer our visitors an accessible club night with recognizable and appealing programming.
- We want to introduce the audience to R&B classics and the latest R&B music in an approachable way.
- Our goal is to establish and promote “Velvet Affairs” as an event that attracts visitors both nationally and internationally.
Visitors
“Velvet Affairs” offers a perfect balance of luxury, exclusivity, and a love for R&B music, making it an attractive event for the 25+ demographic seeking a unique experience.
Communication
Due to fixed nights, an extensive promotional campaign will be launched to reach various target audiences both in the Netherlands and abroad. Velvet Affairs will make optimal use of different social media channels, radio, television, and offline promotion.
The audience wants to be entertained and is setting increasingly higher standards. As a result, our focus has shifted from socializing to experiencing. Expressions must be conveyed uniquely by maintaining consistency in posting patterns that align with the identity of “Velvet Affairs.” This includes using the same filters, hashtags, and news items.